AT&T in Talks to Acquire AppNexus Ad Platform

AT&T in Talks to Acquire AppNexus Ad Platform

By Alex Heath AT&T is in talks to acquire the advertising company AppNexus, Cheddar has learned. Privately-held AppNexus operates one of the largest independent ad exchanges, which facilitates the buying and selling of digital ads. The purchase by AT&T would signal the telecom giant’s ambition to challenge the dominance of Google and Facebook in online advertising. People familiar with the talks told Cheddar that the deal is close to being finalized. The price of the…

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